Growing Importance Of SEO friendly Mobile App In Today's Social Milieu

The behaviour of consumers is changing at a very fast rate. In fact, the battle for the top spots, dollars are won or lost in micro-moments. It's generally an intent-driven moment of decision-making and also shaping out one's preferences which occur throughout the consumer journey.

How It Is Affecting The Mobile App Sector?
For the mobile app sector, the 'micro-moment' matters a lot. Thinking, How? Well, apps, in fact, have become an integral part of our life or better be said the 'micro-moments'. While sipping coffee, or while taking a cab ride to your office – you might have already switched on to an app to find out your way to the office or have logged into an app to check your fitness routine; and so on.

Mobile Applications: Instrumental Tool For A Business

According to a study, on an average people spends almost 20-24 hours per month on an app. Along with mobile websites, mobile applications are an instrumental tool for businesses and brands to build relationships with the customers. Apps in fact help in connecting brand with loyal customers. With targeted messaging through apps like push notifications, in-app messages, discount coupons it enables a business house to get brand credibility easily. In order to tap into the vast app-consuming audience, brands should go for

SEO Friendly Mobile Apps Acts As An Antidote For Game Changers

The micro-moments acts as the game changers for the brands as well as the consumers. Within a fraction of a second, a person can change his decision of buying a product from one brand to another. One might think, that how can it affect the business sector. Well, it can affect the businesses as well. As per the recent industry trend, consumers are now preferring their smartphones and tablets for surfing the world wide web. In fact, mobile traffic to a site accounts to almost 80 % than desktop traffic. Hence, businesses are also moving their business into mobile technology. They are not only going in for mobile-friendly websites, but also for great SEO friendly mobile apps for their business. Mainly because, if a user finds the concerned app not so interesting and engaging, then they will not use it anymore and will rather move on to other apps which are more engaging, interactive, and also user-friendly.

Mobile App Development Company To Help You Out With SEO Friendly Mobile App Development

Mobile has become an indispensable part of one's life. In fact, we have witnessed a fundamental change in the way people are now consuming information and the media. Now they are depending on their smartphones for not only consuming information or for searching for information while standing or waiting in a line. Now, these devices allow the users to install apps which are proving helpful in booking tickets for a train or a bus ride, or for a movie; or for shopping; or for checking on the Sensex or Forex; and so on. All these can be done by the consumers just by clicking an app. 
One gets to see a wide variety of apps like finance, entertainment, weather, sports, entertainment, news, games, fitness, and so on in the App Store of Google or Apple respectively. These apps are usually designed by the app developers who work in leading mobile app development company.

Every day new apps are getting launched in the app store, so the chance of your business app getting lost in the social milieu can be very common. App discoverability just doesn't happen easily in the app store. Making the apps discoverable through search engines is very prevalent. Hence, it becomes extremely important for the business houses to ensure that their apps are built with SEO friendly mobile app design format in mind. The apps are optimized so that they are easily discoverable across the search engines and also in the app store. It is usually done with the help of App Store Optimization (ASO) and App Indexing technique.

Way To Make Apps SEO Friendly

 For  ASO, it's very important to choose the right set of targeted app store keywords and app name. This helps the consumers to find an app through a search on the App Store. For App Store SEO, the app name and keywords play a crucial role. The app name should be descriptive and sometimes it needs to be explicit as possible. Non-relevant names should be a strict NO. The words that are used in the app name also acts like App Store keywords and should be used wisely. Making them short and relevant is important. Apart from app name, app store keywords are also vital. It should be the search phrases that are generally used by the consumers. For example, 'fitness tracker'. App Indexing helps in making an app appear in front of the users who uses Google Search. According to Google, “It works by  indexing the URL patterns you provide in your app manifest and using API calls from your app to make content within your app available to both existing and new users.”

To End It

Therefore, these methods are helpful in making the mobile apps searchable in the Google search results and also in the App stores. So, one will not need to worry any more, if their app gets launched in the Google Play Store or Apple Store, as it will be easily discoverable, and will also receive more traffic to the app page and also maximum downloads.